Of course the best networks are through someone we have a direct connection with and for most of us, the thought of direct approaches or ”cold calling”  is to be avoided at all costs.

However, if approaching new contacts, it is probably safest to write to them first and then this gives them time to consider your request properly.

 

  • Put the call or introduction in context. If they don’t know you personally, tell them how you know them or the name of the mutual contact.
  • Explain why you are approaching them:
    • I would value your advice on….
    • I would welcome your feedback because….
    • I immediately thought of you because ….
  • Communicate your needs clearly and say that you would like some info/advice e.g.:
    • I have recently revised my CV …
    • I am looking to change the direction of my career …
    • I have been out of the job market for some time …
    • … and would appreciate some constructive advice from you as a local employer/business manager/recruiter.
  • Reassure them about your aims … make it quite clear that you are not asking for a job. Contacts will be far more receptive if they are reassured that they are not under pressure.
  • Be proactive. Ask if they could set aside half an hour for a meeting and suggest a couple of dates/times (in the following week or so).  If you are writing, say that you will make the next move;
    • “I will ring you next Tuesday morning to see when we can arrange a meeting”. Put a reminder in your diary.
  • Given that you only want advice and information, be careful not to send the wrong message to a contact by forwarding them a copy of your CV. If you want feedback on the CV itself, make this explicit in the letter.
  • If they agree to a meeting, make sure you have a list of questions – what do you want to know?
  • See if you can obtain a further referral at the end of the meeting. “Is there anyone you could suggest that may be useful for me to contact?”.
  • Remember; sell through the people you meet rather than to them. While the person you meet may not always be immediately relevant to your job search or business idea, they may well influence and be trusted by someone who is extremely relevant.
  • Always go back and say “thank you” for the meeting and how helpful their advice has been. Who knows, it may lead to a further referral, or better still a job opportunity in the future!!

Although it might feel a little uncomfortable to start with, challenge yourself and build a “direct approach” route into your job search campaign… maybe two a week and see how it goes.  What have you got to lose?

Good luck and Networking success… make sure you read “The Hidden Market” post on my Blog page for more job search tips!